Increase Sales at Your Care Location with Effective Marketing

Leverage Custom Built Marketing Packages to Develop Your Pipeline and Increase Operating Income

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Effective Performance Marketing

Technology for Growth & Scale

Transform Your Front Office

Make More Sales

Growth Strategies to increase resident volume

Are You Marketing Your Care Location Correctly?

Are You Taking Advantage of Your Location Based Reputation?

Care Facilities have an advantage in marketing in that a physical location gives you a chance to focus locally.

Feeling Overwhelmed by the Number of Marketing Tools Out There?

Digital marketing is continuously evolving.  One year it's a specific platform, next year it's another. 

Are You Struggling to Get Consistent Leads and Closed Sales?

Business can ebb and flow.  It is important to get consistent lead flow to develop and build your pipeline for growth.

Have a Hard Time Measuring the Impact of Your Marketing Efforts?

In order to know the impact of your spend, you need to measure the results to understand if it's working well.

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DON'T TAKE OUR WORD FOR IT

Get More Online Exposure and Witness the Impact

We had a decent marketing program in place, but we were missing so much.  CFP is helping us consistently get incoming traffic.  A dramatic difference from our baseline.


Towne Assisted Living

We purchased a poorly performing hospice facility with the intent of turning it around.  Care Facility helped us increase occupancy and increase overall NOI.


RMT Health & Hospice

Before we started working with Care Facility Partners, most of our business was referral based.  Now we have a steady stream of incoming leads that find us online.


ABET Life Health

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What We Do

How We Help Care Based Locations Grow Online

Google My Business & Local SEO

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Pay-per-click Management

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Conversion Rate Optimization

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Facebook Advertising

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How does it work?

The Process is Simple...

Step 1

Utilize our best practices for marketing programs & technologies

Step 2

Get an influx of new leads & use our proven sales technologies

Step 3

Close new business and maximize your facility revenue

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Old Woman and Nurse Sitting on Bench

Discover

2022 Senior Care Marketing Trends to Watch

We're still in the middle of writing this blog post!

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Ready To Launch Your Growth?

"Our investment with Care Facility Partners has more than paid for itself.  There is no reason we would not recommend them.  They've essentially become part of the team." - Carol Davidson

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Our tried & tested combination of efforts

Our Digital Marketing Packages Combine:

Google My Business

25% of signals come via Google My Business. Take advantage of your location based facility by optimizing on local search through GMB.

Taking advantage of PPC with the power of Local SEO can really maximize the throughput of leads with very little ongoing management.

Paid Search Ads

We're experts in paid search campaigns that drive more prospective clients to your website and convert those qualified leads into new residents or patients.

You'll see a high ROI with our tailored approach that targets people actively searching for the assisted living services you offer.

Search Engine Optimization (SEO)

We can help you get the visibility you need to attract more patients to your assisted living facility.

Our team of experienced professionals will optimize your site for local search, so you can compete with other facilities in your area and take advantage of your location-based business.

Social Media Ads

Looking to reach more people for your care facility? Then paid social media platforms like Facebook are perfect for you!

There are millions of users in the United States, and we can help drive traffic based on location, age, gender, and estimated income. That way, you're sure to get high conversion rates and qualified leads. So why wait? Contact us today and let's get started on reaching more people!

Conversion Rate Optimization

Your website is bringing in a lot of visitors but not enough actual leads? We have the answer.

A conversion rate optimization (CRO) strategy can help you get the most out your traffic by optimizing your webpage and converting them into genuine leads.

Analytics

If you’re not tracking your assisted living facility’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization.

At Care Facility Partners, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.

Web Design

The first place patients go to find an assisted living facility is online. Whether they find you through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far.

Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!

Email Marketing

Prospects and leads need to be nurtured. How do you do that? Email marketing is one proven strategy.

Utilizing our nurturing system, we build sequenced follow ups and email nurture campaigns whether prospects are actively in your pipeline or part of a nurture campaign.

Direct Mail

Direct Mail is not dead! We not only create direct mail campaigns, but we also build integrations for prospects that are in your sales pipeline to receive direct mail.

Imagine having prospects in your pipeline who have not decided to use your facility. A well-timed postcard could be that right touchpoint that pushes them to a closed won.

Retargeting

If you're a marketer, you know that converting prospects within one touchpoint is very unlikely. You'll need to nurture and follow up with prospects continuously.

Retargeting care facility prospects via digital ads, email, sms and phone calls help you convert more of your prospects to a closed won status.

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marketing your location is not an option - it's a requirement

People Need to Find Your Location For the Care They Require

New Residents For Your Assisted Living Center

With the increasing retirement of baby boomers, there are many people searching for care for themselves or a loved one.   Care Facility Partner's marketing solutions can help those who are looking, find your care or assisted living facility. Digital marketing is an essential tool for growing your patient base in the assisted living industry. Patients will be able to find your facility through your excellent marketing and eye-catching website. CFP will develop strategies that enable you to successfully highlight your facility’s features, quality of service, and reputation so that clients can find the right fit for their situation.

Digital Marketing And SEO For Assisted Living

Assisted living communities offer a better quality of life for aging adults needing extra help with daily activities including dressing, bathing, eating, and managing their medications. Families want to make sure that their loved ones are safe and well cared for. CFP can use SEO to help expand your web presence and drive new clientele to your residential center. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your facility.

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"Before Care Facility Partners, I was a one-woman marketing team.  They've been a lifesaver, bringing a digital marketing program that makes my work more productive and our campaigns measurable."

NINA SMITH MARKETING MANAGER

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Ready To Ignite Your Growth?

Whether you are a small facility of five residents or thousands of residents, we have a program that will fit your needs.  Contact us today for a no-pressure consultation.  We'll give you some guidance on what you can do better for your digital presence - absolutely free to you.

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